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State of Customer Service 2025

Service Teams Are at a Breaking Point

Customer expectations are rising. Teams are stretched thin. AI is the path forward. Here's what the data says.

Teams struggle to meet service demands

Reps want to build relationships but spend most of their time on admin work

82%

Say expectations are higher

82% of service professionals agree that customer expectations are higher than they used to be - from 24/7 support to tailored interactions.

Salesforce State of Service, 7th Edition
43%

Won't buy again after bad service

43% of consumers say a poor customer service experience will prevent them from making a repeat purchase.

Salesforce State of the AI Connected Customer, 2024
46%

Time actually spent with customers

Service reps spend less than half their time with customers. The rest goes to administrative tasks and internal responsibilities.

Salesforce State of Service, 7th Edition
12%

Employee turnover last year

12% of service employees left their company over the past year. These highly trained individuals are often hard to replace.

Salesforce State of Service, 7th Edition

The talent challenge

Hiring is hard, turnover is high, and volume keeps climbing

Hiring and retention

Service leaders cite difficulty hiring and retaining employees as a top challenge. Over a third struggle meeting demands for better work-life balance and wages.

Rising case volume

An expected case volume increase over the next year creates a recipe for service rep burnout and unhappy customers.

Understanding nuance

While 35% say their AI is excellent at understanding emotions, there's room for improvement in making AI interactions feel truly natural.

“81% of service reps say building relationships is important. They only get 46% of their time to do it.”

— Salesforce State of Service, 7th Edition

AI is reshaping service operations

Companies are investing in predictive, generative, and agentic AI

69%

Use at least one form of AI

69% of service professionals say their organization uses at least one form of AI - predictive, generative, or agentic.

Salesforce State of Service, 7th Edition
79%

Say AI investment is essential

79% of service leaders say AI agent investment is essential to meet business demands. Only 6% don't expect to use agentic AI within five years.

Salesforce State of Service, 7th Edition
20%

Expected cost reduction

Service ops and leaders who use AI agents expect their service costs and case resolution times to decrease by an average of 20%.

Salesforce State of Service, 7th Edition
50%

Cases resolved by AI by 2027

By 2027, 50% of service cases are expected to be resolved by AI, up from 30% in 2025.

Salesforce State of Service, 7th Edition

What leaders say about AI performance

The results speak for themselves across satisfaction, speed, and consistency

90%

Improves customer satisfaction

90% of leaders say AI improves customer satisfaction and experience.

90%

Faster, more informed decisions

90% say AI helps them make faster and more informed decisions.

88%

Proactive recommendations

88% say AI helps them provide proactive recommendations to customers.

88%

Brand voice consistency

88% of companies say conversational AI is good or excellent at keeping brand voice consistent.

“By 2027, 50% of service cases are expected to be resolved by AI — up from 30% in 2025.”

— Salesforce State of Service, 7th Edition

Humans + AI: better together

AI doesn't replace reps — it makes them more effective and less stressed

83% see better career prospects

Service reps at organizations with AI say they have better career prospects because of it.

82% developed new skills

Working with AI has helped service representatives develop new skills and become more productive.

65% more time for relationships

65% of teams with AI report more opportunities to focus on developing relationships with customers.

54% improving processes

54% of teams with AI report more opportunities to focus on improving internal processes.

Your customers expect instant answers

Sales Connect AI gives your business an AI receptionist that answers every call, captures every lead, and never burns out.